Per Inquiry advertising is rather simple and straight forward. With conventional direct response advertising, you risk spending money without a guaranteed cost per response. Whereas with Per Inquiry, you are guaranteed to only pay a fixed, pre-negotiated cost per response. Under this plan, B.H. Direct would air your company’s existing lead generating commercial(s) on television networks/cable systems and radio stations at a mutually agreed upon, guaranteed fixed cost per lead. If your company does not have an existing commercial, B.H. Direct can produce a professional, customized commercial to be used to generate lead flow for your company. Obviously, the attractive part of utilizing per inquiry advertising is that your company’s "risk" will be dramatically reduced.

For example, if in the past, your company has aired a Direct Response commercial, then there is a specific cost per lead that you would have incurred. In other words, if you spent $10,000.00 on a radio campaign and you received a thousand (1,000) leads, your cost per lead would be $10.00. B.H. Direct would air that same commercial at a mutually agreed upon, fixed cost per lead of approximately 20% less than the cost per lead you received through conventional media buying. Through our unique media niche, we are confident that B.H. Direct can help your company generate more cost-effective leads than you were previously receiving. We are not, however, proposing that our Per Inquiry program should replace your company’s conventional discount media buying but will rather act as a viable and substantial adjunct.

B.H. Direct has helped companies generate millions of dollars of leads and would like to help your company generate cost effective leads as well.