With BH Direct’s call tracking service, PayByTheCall.com, our clients are able to view, in realtime, the effectiveness of their direct response calls.
PayByTheCall is a sophisticated call reporting system that provides tracking information about calls generated from advertisements, including a recording of every telephone lead generated as well as information about the caller — invaluable tools that help your clients stay on top of their advertising campaigns on an ongoing basis.
Advertisers can then use this information to maximize their advertising potential.
PayByTheCall, offers the lowest prices in the industry for tracking and monitoring inbound calls. With our proprietary technology, businesses can maximize their return on investment from all their advertising sources, including Internet, radio, television and print media.
With PayByTheCall, you’ll get a unique login account on our website, and will be able to:
- Monitor incoming calls based on advertising media (radio, TV, cable, print)
- View the call logs, including time, date, call length, and the caller’s number
- View missed calls or hang-ups
- Listen to the recorded call
Make your Advertising Dollars Work!
Minimize lost sales prospects with BH Direct's call tracking. As you know, prospects may call at all times of day or night. Of course, if a live person doesn't answer, many people will not leave a message or will hang up rather than deal with a voice mail menu. With the call tracking feature offered on our web site, our clients can view all phone numbers made by callers to its toll-free number(s) and promptly follow-up on any lost calls.
Obviously, the effectiveness of your ad and the efficiency of your media are major contributing factors to the success of your advertising campaign. However, using every available advantage such as some or all of the three points mentioned above can help make the difference between success and failure. Utilizing these suggestions could add 15% or more to your margin, more than enough to make the difference. |
